Strategy plan Essay Example | Topics and Well Written Essays - 2500 words

Strategy plan - Essay Example evolve guile is created by two close friends and it is inspired by the desire of stratagem and knowledge. Rise Art assists artists to plunk for and expand their functions in germinal aspects. The organisation provides an online platform which can simplify the discovery of art to be easy and enjoyable. The art works which are traded by Rise Art are handmade and veritable by the team. The organisation performs in conjecture with graduate degree programs in universities, schools, colleges, art galleries and museums in ready to provide the customers with an access to incredible level of art (Rise Art Ltd, 2013). Research and Situation Creative constancy plays a vital part in the growth of economy. It drives innovation, sustainability and prosperity of a nation. This creativity arrives from several sources that is to say arts, design, fashion, music and dance among others. The price of creative industry is not purely practical in record rather it comm unicates cultural value and social position of a nation. Since different people possess versatile imaginations and gifts, their creations are believed to have certain sensitive value. In the 21st century, these creativities such as designing, decorating or motion picture started to intertwine together with a range of modern business activities (Crown, 2011). In the UK, creative industry has contributed astir(predicate) ?36.3 billion Gross Value Added (GVA), signifying about 2.89% of total GVA in the year 2009. Among different segments of creative industry, publishing, advertising and television & radio provided the most support to the GVA of the UK. The creative industry also exported different services worth ?8.9 billion in 2009. This figure signifies the implication of creative industry in the UK (Crown, 2011). In the year 2011, at that place were about 106,700 creative organisations representing 5.1% of ideal UKs organisations. From 2009 to 2011, small growth was observed i n the number of creative enterprises. Among other segments, music, visual and arts segments have replicated the utmost number of organisations in creative industry i.e. 1.5% of entire UKs organisations. Apart from this, advertising, architecture, design and film organisations also represent considerable number of organisations in the UK (Crown, 2011). deck out Analysis Before developing any communication strategy, it is essential to understand the key strengths and weaknesses of an organisation. Following is the drum analysis of Rise Art which would be helpful for developing communication strategy. Strengths tendernesses Strong market of art Niche customer segment Online interactions Alignment with campuses, art galleries and museums Limited opportunity to make revenue Weak presence in online media Low brand reputation Opportunities Threats Involve the young consumer segment Drive promotional campaign to resurrect fan and supporter base Use different public relations (PR) techni ques to enhance brand image Competition from other art organisations Evolution in art can try confusion for requisite spread of messages Economic condition can reduce the spending of customers of art associate products Goals and Objectives The key objectives of the communication plan are To develop strategies for introducing Rise Art as one of the starring(p) art organisations in creative industry of the UK To drive more traffic to the website developed by Rise Art by involving young customer segment To successfully implement PR strategy in order to enhance brand